![]() ![]() Idealism peaked with sincere contemplation as to what it would be like to care indelibly for somebody who isn’t yourself, and definitely not to this extent: “If you told me to die for you, I would.” Dramatic declarations are too late to save the couple on screen however, as the Mick Jagger-mouthed protagonist cheats on his beautiful, fun-loving girlfriend with her flatmate in a decision nobody has ever understood. To veer away from my shallow appreciation, the song is sentimentality in a 6 minute punch. ![]() Speaking of which, we see Jon Bon Jovi at his aesthetically pleasing peak in the band close-up shots, with a hairstyle that is overdue for a comeback. Mini-movies like this take the blame for my idealised view of adult life as a hedonistic whirlwind marked by passion and really, really good-looking people. Possibly the quintessential portrayal of (rock) music video melodrama, ‘Always’ incorporates everything: big hair, guitar solos, explosions, long shots of city streets, infidelity, fancy dress parties, and baggy denim. Before we begin, please admit that you’ve mimed the chorus while doing the power ballad air-grab at some point in your life I can give you a moment if needs be. ![]()
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